I specialize in branding and storytelling through 2D & 3D design, motion, weird and wild visual ideas, an artistic approach to every design problem that needs solving, and making sure my teams are vibing with every project we're working on. xo
Concept, Strategy & Brand identity for the successful Blockchain project-turned-company AirSwap.io
Role: Creative Director, Designer & 3D Artist.
We've worked with AirSwap directly to articulate and define their brand voice, esthetic and positioning. From the minimalistic logo mark, multi-lingual Logo system, and a series of 3D illustrations for all sort of communications. The-Artery also designed AirSwap's launch website, that later was replaced by their actual product when they hit the market a couple of months after the brand was visually established. The website included many 3D animations and interactions that were never seen before in the blockchain sphere and the brand set a new standard for visual design in their industry.
Credits :
Client / AirSwap.io
Agency & Production / The-Artery
Creative & Technical Director / Gal Eldar
Design Director / Liron Ashkenazi Eldar
Project Manager / Matthew Arrow
Designers / Kendall Henderson, Nate Cover
3D Artists / Liron Ashkenazi, Patrick Sluiter
Development / Gal Eldar, Jake Musich, Randy Lebeau, Yevgeniy Rokhlin
